Madras welcomes you to the heart of Jefferson County, where U.S. Highways 26 and 97 meet. Scenic vistas, fresh air and friendly faces make this place one of Oregon's best kept secrets. The fabric of life in Madras is as varied as the colors of a bolt of Madras cloth from which the town got its name. Whether it be rockhounding at Richardson's Recreational Ranch, fishing, pleasure boating, rafting, water-skiing, golfing, hiking, culture sampling or just getting away from it all, there's something for everyone. We are proud of the harmony and diversity of our community and the warmth and friendliness of our residents.
Tourism has become an important industry in the county as central Oregon has emerged as a favorite destination for travelers. U.S. Highway 97 and 26 bring thousands of travelers through Madras annually. The Cove State Park and the Deschutes River draw hundreds of thousands of visitors to the Madras-Culver area as well. Summer season tourism and a rapidly growing local population help keep the community's retail outlets vibrant.
A variety of restaurants and lodging can be found in Madras or within thirty miles to Redmond or Prineville, or forty-five miles to the growing area around Bend, Oregon.